Due to a paradigm shift in how consumers engage with brands in today’s society, marketers are progressively seeking ways to formulate more connected and engaged relationships with consumers. This can

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Facebook’s Attribution Window – Then And Now

For most people, one of the most confusing aspects of Facebook Ads is attribution. The good news is that in this article we will cover exactly what attribution is, the changes in attribution that have been introduced since iOS 14.5 and how best to manage them.

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Impact of iOS 14.5 on Facebook Ads – An eCommerce Perspective

The iOS 14.5 went live on Monday 26th April and one week on, we present our findings on the ‘early’ impact of this update on conversion tracking, more specifically from an e-commerce perspective.

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Facebook ‘Info and Ads’ Tab – What is it and why is it missing?

Facebook ‘Info and Ads’ Tab – What is it and why is it missing?
In June 2018 Facebook introduced an ‘info and ads’ section on every Facebook page in order to bring additional transparency to Pages and the ads they’re running...

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Facebook F8 2018 Keynote

Facebook F8 Keynote - What you need to know
Hot on the heels of the congressional testimony comes the eagerly awaited Facebook's annual developer conference F8. This year was different though, it wasn't just the geeks and...

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Facebook Penalises Engagement Bait

Facebook Penalises Engagement Bait
Since February 2009 when Facebook first introduced the like button, it became the quintessential social currency in the digital world. People and eventually...

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Facebook Explore Feed

What is Facebook 'explore feed' and why should I care?
If you use Facebook to promote your brand, products and services then this is one of the most important feature in recent months that directly affects your business

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