What’s out there and how we compare

There are various pricing models used by agencies, making meaningful comparisons quite difficult. Here’s why we don’t use some of the common pricing models in our industry:

  • Hourly or day rate

    We’re not project managers, we’re business partners. We’re in it for the long-haul. We become an extension of your marketing team and deliver deep insights and exceptional results. Hourly or day rate doesn’t align with the depth of our involvement in your business or our expertise.

  • Commission on ad spend

    We feel that this model doesn’t fit with our beliefs and values. You want your agency to extract the best performance from the available budget, not be incentivised to maximise your ad spend so that they can make more money.

  • Performance-based pricing

    This may look rather attractive at first but often falls short of expectations. You’ll typically pay a fixed fee and bonus payments (as a % of revenue or profit) if targets are met. We don’t believe in negotiating soft targets or eroding your profit margin, we’re about pushing boundaries and helping brands realise their full potential, that’s why we don’t use this pricing model.

Priced-to-deliver-value
WHAT TO EXPECT WITH KANDIDLY
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FIXED FEES
We charge a fixed fee per channel that is aligned with the value we offer and is agreed upon in advance. Our minimum engagement starts at £1500/month + VAT.
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NO SNEAKY UPSELLS
When we say fixed fee per channel, we mean it. We wouldn’t charge extra for running a new campaign type or testing out a new feature on your account.
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NO PENALTY ON GROWTH
We won’t erode your margin by charging a commission on revenue or increase costs by charging a commission on ad spend. We’re committed to driving performance.
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NO LONG TERM CONTRACT
We trust our abilities to deliver exceptional business value which is why we do not tie our partners into long term contract. We operate on a 3-month rolling basis.
Do you feel your digital marketingchannelsagencycould be performing better?