For most people, one of the most confusing aspects of Facebook Ads is attribution. The good news is that in this article we will cover exactly what attribution is, the changes in attribution that have been introduced since iOS 14.5 and how best to manage them.
Google begins the phasing out of their signature search ad in favour of their augmented, machine-learning leveraged Responsive Search Ads.
If you’ve started to do well on Amazon as well as Google, you may already be seeing – or will soon start to notice – the effects of the giant’s increased profit; namely, its increasing Google activity.
Google removes broad match modified (BMM) keyword type in favour of expanding phrase match’s ability to match against more search terms.
The iOS 14.5 went live on Monday 26th April and one week on, we present our findings on the ‘early’ impact of this update on conversion tracking, more specifically from an e-commerce perspective.
Facebook ‘Info and Ads’ Tab – What is it and why is it missing?
In June 2018 Facebook introduced an ‘info and ads’ section on every Facebook page in order to bring additional transparency to Pages and the ads they’re running...
Podcast: Inbound & Outbound Marketing
In this episode of ‘Multi-Site Masters’ we speak to Raman Verma, founder of Kandidly, an online digital marketing consultancy, asking him the questions on this topic ...
Should you be bidding on your brand keywords?
When putting together a digital marketing plan - especially in collaboration with a digital agency - many businesses can be skeptical. After all, everyone’s got a budget, most people...
Does anyone even use Bing?
It’s no secret that Bing’s underappreciated, but is the world’s second-largest (conventional) search engine still worth your time and money? Most PPC specialists would say no...
Who's Winning The AI Race?
AI has been billed as the next big thing in the digital economy, and as is often the case with emerging technologies, there's plenty of hype and doomsday predictions, in equal measure..
