Due to a paradigm shift in how consumers engage with brands in today’s society, marketers are progressively seeking ways to formulate more connected and engaged relationships with consumers. This can

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Facebook’s Attribution Window – Then And Now

For most people, one of the most confusing aspects of Facebook Ads is attribution. The good news is that in this article we will cover exactly what attribution is, the changes in attribution that have been introduced since iOS 14.5 and how best to manage them.

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A Fond Farewell To Expanded Text Ads? Not Just Yet.

Google begins the phasing out of their signature search ad in favour of their augmented, machine-learning leveraged Responsive Search Ads.

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Paid Media Metrics & Why They Matter

The world of paid media marketing lives and dies by data & metrics. But knowing which metrics to pay attention to (and why they matter) can get incredibly complex and

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When Amazon Attacks – Protecting Your Brand On Google

If you’ve started to do well on Amazon as well as Google, you may already be seeing – or will soon start to notice – the effects of the giant’s increased profit; namely, its increasing Google activity.

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Google Ads February 2021 update: Phrase match gets modified

Google removes broad match modified (BMM) keyword type in favour of expanding phrase match’s ability to match against more search terms.

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Impact of iOS 14.5 on Facebook Ads – An eCommerce Perspective

The iOS 14.5 went live on Monday 26th April and one week on, we present our findings on the ‘early’ impact of this update on conversion tracking, more specifically from an e-commerce perspective.

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Facebook ‘Info and Ads’ Tab – What is it and why is it missing?

Facebook ‘Info and Ads’ Tab – What is it and why is it missing?
In June 2018 Facebook introduced an ‘info and ads’ section on every Facebook page in order to bring additional transparency to Pages and the ads they’re running...

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What many businesses don’t understand about digital marketing but should!

Podcast: Inbound & Outbound Marketing
In this episode of ‘Multi-Site Masters’ we speak to Raman Verma, founder of Kandidly, an online digital marketing consultancy, asking him the questions on this topic ...

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Should you be bidding on your brand keywords?

Should you be bidding on your brand keywords?
When putting together a digital marketing plan - especially in collaboration with a digital agency - many businesses can be skeptical. After all, everyone’s got a budget, most people...

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