Google begins the phasing out of their signature search ad in favour of their augmented, machine-learning leveraged Responsive Search Ads.
![Google Ads February 2021 update: Phrase match gets modified](https://www.kandidly.co.uk/wp-content/uploads/2021/05/James-Blog-Header.jpg)
Google removes broad match modified (BMM) keyword type in favour of expanding phrase match’s ability to match against more search terms.