Why You Should Consider Performance Max

In July 2022, any and all Smart Shopping campaigns will be automatically upgraded into a Performance Max campaign, with the same happening in August for Local campaigns – but what

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A Fond Farewell To Expanded Text Ads? Not Just Yet.

Google begins the phasing out of their signature search ad in favour of their augmented, machine-learning leveraged Responsive Search Ads.

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Google Ads February 2021 update: Phrase match gets modified

Google removes broad match modified (BMM) keyword type in favour of expanding phrase match’s ability to match against more search terms.

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Should you be bidding on your brand keywords?

Should you be bidding on your brand keywords?
When putting together a digital marketing plan - especially in collaboration with a digital agency - many businesses can be skeptical. After all, everyone’s got a budget, most people...

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Does anyone even use Bing?

Does anyone even use Bing?
It’s no secret that Bing’s underappreciated, but is the world’s second-largest (conventional) search engine still worth your time and money? Most PPC specialists would say no...

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Google Showcase Shopping Ads

Google Showcase Shopping Ads
With Google always looking to add value to its advertisers (and making more money.. ehem). Showcase Shopping Ads are yet another stage of the evolution for shopping ads

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