Facebook’s Attribution Window – Then And Now

For most people, one of the most confusing aspects of Facebook Ads is attribution. The good news is that in this article we will cover exactly what attribution is, the changes in attribution that have been introduced since iOS 14.5 and how best to manage them.

Who’s Winning The AI Race?

Who's Winning The AI Race?
AI has been billed as the next big thing in the digital economy, and as is often the case with emerging technologies, there's plenty of hype and doomsday predictions, in equal measure..