A Fond Farewell To Expanded Text Ads? Not Just Yet.

Google begins the phasing out of their signature search ad in favour of their augmented, machine-learning leveraged Responsive Search Ads.

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When Amazon Attacks – Protecting Your Brand On Google

If you’ve started to do well on Amazon as well as Google, you may already be seeing – or will soon start to notice – the effects of the giant’s increased profit; namely, its increasing Google activity.

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Google Ads February 2021 update: Phrase match gets modified

Google removes broad match modified (BMM) keyword type in favour of expanding phrase match’s ability to match against more search terms.

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