Facebook’s Attribution Window – Then And Now

For most people, one of the most confusing aspects of Facebook Ads is attribution. The good news is that in this article we will cover exactly what attribution is, the changes in attribution that have been introduced since iOS 14.5 and how best to manage them.

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Paid Media Metrics & Why They Matter

The world of paid media marketing lives and dies by data & metrics. But knowing which metrics to pay attention to (and why they matter) can get incredibly complex and

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