What is Facebook Page ‘Info and Ads Tab?
In June 2018 Facebook introduced an ‘info and ads’ section on every Facebook page in order to bring additional transparency to Pages and the ads they’re running. This tab was only available on Facebook pages when accessed through a desktop browser. It enabled anyone to view all active ads and additional information about the page such as the date it was created and any recent changes to the page info.
Why was it created?
Since Facebooks involvement in the Cambridge Analytical Scandal and the alleged Russian involvement in US presidential election, the company has been working hard on improving their appearance as a transparent, safe and secure platform. This culminated in Facebook launching the ‘info and ads’ tab showcasing all the ads that are actively being promoted via that page.
Take Zuckerberg’s recent appearance at Facebook F8 conference where he stated ‘The future is private’. The recent overhaul of Facebook promises to create a ‘sense of intimacy’ in a bid to regain user trust and continue its growth as the most used social media platform worldwide.
So, what’s changed?
The access to ‘ads and info’ tab is no longer available as one of the tabs on Facebook Pages and has been transformed into an entire Ad Library. Anyone with or without a Facebook account now has the ability to search a name, topic or organisation with every advert connected to that topic appearing in one place.
The Ad Library contains all active ads currently being run on the Facebook Ads platform; including details such as the location of the people who primarily run the pages, recent page name changes and page merges.
The Ad Library provides a much more in-depth look at ads related to politics around the world, with the option to choose your preferred country. In the context of political ads, Facebook Ad Library reports shows weekly ad spend, all-time spend and all active and inactive ads.
Is the change for better or worse?
Here at Kandidly, we feel that it was certainly a lot easier to find the ads related to a page with the ‘info and ads’ tab, however, we appreciate that brands themselves may not necessarily want to have all their ads accessible via the page as they may be running discount codes and promotions for specific audiences.