Facebook F8 Keynote - What you need to know
Hot on the heels of the congressional testimony comes the eagerly awaited Facebook's annual developer conference F8. This year was different though, it wasn't just the geeks and...
How much should I be spending on marketing?
Ah, the old chestnut! It's a tough one, isn't it? You know you'd like to at least sustain if not grow your business and capital is always a limited commodity so how...
General Data Protection Regulation
GDPR comes into effect on 25th May and is designed to harmonise the data privacy laws across Europe, in other words, it standardises the way personal data of EU citizen...
Facebook Penalises Engagement Bait
Since February 2009 when Facebook first introduced the like button, it became the quintessential social currency in the digital world. People and eventually...
A Complete Marketing Guide For SMBs
Small businesses have their own unique challenges, often low on resource and capital with no shortage of drive and ambition, we know because we ourselves are a start-up.
Dynamic Remarketing Comes To Gmail Ads
Google has integrated dynamic remarketing into its Gmail Ads product, the time of this couldn't have been better with Christmas being just around the corner. In this blog, we
Google Showcase Shopping Ads
With Google always looking to add value to its advertisers (and making more money.. ehem). Showcase Shopping Ads are yet another stage of the evolution for shopping ads
What is Facebook 'explore feed' and why should I care?
If you use Facebook to promote your brand, products and services then this is one of the most important feature in recent months that directly affects your business
Marketing Attribution: The Final Frontier
Conversion attribution in marketing is akin to dark matter in astrophysics, we know it exists and we can see its effects all around us but direct observation has eluded us for a while.
