Brand Awareness

There are over 2bn monthly active users on Facebook, 1.5bn on YouTube and 700m on Instagram. Apart from the staggering numbers these platforms attract, they have detailed demographic and psychographic data which is declared by their own users and therefore it’s more reliable than 3rd party data.

Social Media connects, entertains and educates and therefore finding a purpose on your chosen social channel(s) and striking the right tone with your audience is important. It’s worth noting that your post typically only reaches less than 5% of your followers. To reach a meaningful proportion of your target audience requires advertising budget and strategy that aides brand recall and engagement.

Facebook Success Story
See how Strongbow used Facebook to increase brand awareness..
social brand awareness
google product listing ads

Facebook & Instagram are no longer about likes, shares and comments, the platform has opened themselves up to drive real value for businesses through the advent of Dynamic Product Ads.

You are now able to show your product demo video along with the relevant products directly within the ads, making it easier than ever for businesses to showcase the products and for users to click through and purchase directly on your website or from within Facebook.

Instagram Success Story
See how Vintage Electric used Instagram to spread the word..
B2C Lead Generation

Generating leads from Facebook is now easier than ever with Facebook Lead Ads, which allows users to submit a form directly within Facebook with their personal details such as name, email address and phone number pre-populated and ready to go.

The forms are highly customisable allowing your business to capture the right information and it allows users to connect with your business in a matter of seconds.

Facebook Success Story
See how Best Western used Facebook to generate leads..
Lead generation
B2B Lead Generation
B2B Lead Generation

LinkedIn offers unparalleled targeting options for B2B businesses. You are able to target professionals by their job title, company or industry they work in, their seniority and much more. If you are looking to establish yourself as the industry thought leader then creating powerful content in the form of white papers, case studies, infographics can go a long way on LinkedIn.

If you do not have the resources to produce content, LinkedIn can still be a very powerful platform to get your products and services in front of the key decision makers. LinkedIn allows you to bypass the gatekeepers and reach directly the people that matter.

LinkedIn Success Story
See how Zurich used LinkedIn to generate leads...