There are over 2bn monthly active users on Facebook, 1.5bn on YouTube and 700m on Instagram. Apart from the staggering numbers these platforms attract, they have detailed demographic and psychographic data which is declared by their own users and therefore it’s more reliable than 3rd party data.
Social Media connects, entertains and educates and therefore finding a purpose on your chosen social channel(s) and striking the right tone with your audience is important. It’s worth noting that your post typically only reaches less than 5% of your followers. To reach a meaningful proportion of your target audience requires advertising budget and strategy that aides brand recall and engagement.